Bringing Voting Back, is a social campaign initiative that uses pop culture references as a tool for voter engagement in hopes of increasing the number of Houston college students voters. Although Texas is known for its size and conservative voting power, it has one of the lowest voter turn-outs in the nation. This massive state-wide turnout issue is even greater in local elections specifically in Houston. In order to increase the number of voters to the polls, Bringing Voting Back is focused on increasing the voter turnout at the University of Houston-Downtown campus by incorporating edgy pop culture themes, and providing awareness to students about the importance of local voting. This initiative would entail the usage of Beyonce’s lemonade album as the theme for the next upcoming Voting Pledge Drive and Voter Guide.