Just Consumption

Alyssa’s Blueprint addressed the lack of social responsibility within the food and clothing procurement policies at Michigan State University. In seeking to purchase the copious quantities of coffee, food products, and athletic gear, it requires to maintain its 40,000+ student population, the administration considered price as the sole determinant of who to purchase goods from regardless of the practices with which these products were produced. Alyssa helped students — the consumers — see how low prices are not always representative of the true cost of production, and promoted Fair Trade as a way of educating the community on the lives of the farmers, artisans, and workers that sustain our consumption habits.